GreenHouse
Social Impact Incubator Group
Social Media | Report Design | Poster Design
Social Impact Incubator Group
Social Media | Report Design | Poster Design
A social impact incubator group at the University of Waterloo, that supports students start-up ventures in social impact and environmental sectors
A social impact incubator group at the University of Waterloo, that supports students start-up ventures in social impact and environmental sectors
Social Media
+413% Increase in instagram reach
+413% Increase in instagram reach
+5.3% Increase in total followers
+5.3% Increase in total followers
Impact Report
click to read report
As part of GreenHouse's initatives, they publish a termly Impact Report intended as a resource for potential program funders, new students & faculty.
For the Winter 2024 edition, there was a focus on the theme of connections, referring specifically to GreenHouse's vast network of organizations & partners that they collaborate with.
A central design to highlight theme of connectivity
Greater visual heirarchy
A playful design without compromising on content
Many more photos of students & staff to display personality
As part of GreenHouse's initatives, they publish a termly Impact Report intended as a resource for potential program funders, new students & faculty.
For the Winter 2024 edition, there was a focus on the theme of connections, referring specifically to GreenHouse's vast network of organizations & partners that they collaborate with.
A central design to highlight theme of connectivity
Greater visual heirarchy
A playful design without compromising on content
Many more photos of students & staff to display personality
Poster Campaign
As part of GreenHouse's initatives, they publish a termly Impact Report intended as a resource for potential program funders, new students & faculty.
For the Winter 2024 edition, there was a focus on the theme of connections, referring specifically to GreenHouse's vast network of organizations & partners that they collaborate with.
A central design to highlight theme of connectivity• Greater visual heirarchy• A playful design without compromising on content
• Many more photos of students & staff to display personality
GreenHouse wanted to determine if postering was an effective method of marketing to University students on campus and if individuals were actually engaging with print posters or if they should just cut print costs entirely.
Solution:
Create an interactive poster featuring tear-away tabs to redeem items at our term kickoff event.
• Streamline the poster messages to spark curiosity rather than overwhelm with information about events
GreenHouse wanted to determine if postering was an effective method of marketing to University students on campus and if individuals were actually engaging with print posters or if they should just cut print costs entirely.
Solution:
Create an interactive poster featuring tear-away tabs to redeem items at our term kickoff event.
• Streamline the poster messages to spark curiosity rather than overwhelm with information about events
Kickoff event attendance doubled
Kickoff event attendance doubled
Kickoff event attendance doubled
+ 23 new students joined the program
+ 23 new students joined the program
+ 23 new students joined the program